Privacy Policy

1. Scope

This Privacy Policy describes how Vita Health 365 ("Vita Health 365", "we", "our") collects, uses, shares, and protects information through our public website (vitahealth365.com). It does not apply to Protected Health Information (PHI) we handle as a HIPAA-covered entity within our patient portal — that information is governed by our Notice of Privacy Practices.

2. What we collect

We collect information you provide (name, email, phone, language preference, program interest), information automatically (IP address truncated for analytics, device, browser, referrer, page visited), cookie-based information categorized in our Cookie Policy, and limited information from third parties (such as ad clicks and reCAPTCHA verification).

• You provide: contact basics and program interest.
• Automatic: technical telemetry, never bound to a clinical record.
• Cookies: strictly necessary by default; analytics and marketing only with consent.

3. How we use it

To respond to inquiries, schedule consultations, send communications you opted into, improve site performance, and comply with applicable law.

4. Sharing

With service providers under contract (analytics, email, SMS) bound to confidentiality; for legal compliance; in business transfers; or with your consent. We do not sell personal information for monetary value. We may "share" personal information for cross-context behavioral advertising under CPRA — you can opt out at any time.

5. California privacy rights

Under the California Consumer Privacy Act (as amended by the California Privacy Rights Act), you may request: Right to Know, Right to Delete, Right to Correct, Right to Opt-Out of Sale/Sharing (we honor Global Privacy Control signals), Right to Limit Use of Sensitive Personal Information, and Right to Non-Discrimination.

To exercise your rights, email hello@vitahealth365.com or visit "Your California Privacy Rights." Verification of identity may be required.

6. Retention

• Inquiry data — 24 months from last contact.
• Analytics — aggregated, max 26 months.
• Marketing — until opt-out plus 12 months.
• Required records (advertising, telehealth) — per California law (e.g., 4 years).

7. Security

We use TLS, encryption at rest where applicable, access controls, and vendor due diligence. No system is perfectly secure; if we discover a breach affecting personal information, we will notify you per California Civil Code §1798.82 and HIPAA where applicable.

8. Children

Our website is not directed to children under 13. We do not knowingly collect data from children under 13. If you believe we have collected information from a child under 13, contact us and we will delete it.

9. International users

Vita Health 365 operates in California. If you access this website from outside California, your information may be processed in the United States and may be subject to different data-protection laws than those of your jurisdiction.

10. SMS & phone communications (TCPA)

This section describes how Vita Health 365 sends text messages (SMS / MMS) to mobile numbers you provide, in accordance with the federal Telephone Consumer Protection Act (TCPA), 47 C.F.R. § 64.1200, the CTIA Messaging Principles & Best Practices, and California Civil Code §§ 1798.83 and 1798.140.

10.1 Consent to receive transactional messages. When you provide your mobile phone number on a booking form, intake form, account-lookup form, or any other Vita Health 365 web form, you expressly consent to receive transactional, account-related, and care-coordination text messages from Vita Health 365 and its service providers (currently Twilio, Inc.) at that number. These transactional messages include, without limitation: appointment confirmations, appointment reminders (typically 24 hours before your visit), schedule changes, cancellation notices, identity-verification one-time passcodes (OTP), care-manager follow-up about side effects or progress (Weight Loss / RTM / Nutrition), refill notifications, and lab-result availability notices.

10.2 Marketing & promotional messages — separate opt-in. We do not send marketing or promotional SMS unless you separately and affirmatively opt in (for example, by checking the optional "Appointment Communications" box on our consent screen, or by replying YES to a confirmation prompt). Providing your phone number for booking purposes alone does not constitute consent to marketing messages.

10.3 Message frequency. Frequency varies by program and by the visits you book. Typical patients receive 2–6 transactional messages per appointment cycle. Care-manager programs (Weight Loss, RTM) may send up to 4 additional messages per week during active care. Frequency is not fixed and may change.

10.4 Message and data rates. Standard message and data rates from your wireless carrier may apply. Vita Health 365 does not charge a fee to send or receive SMS, but your carrier may. Check your wireless plan for details.

10.5 How to opt out (STOP). You may opt out of all non-emergency Vita Health 365 SMS at any time by replying STOP to any message we send. You will receive a single confirmation message that you have been unsubscribed, and we will not send you further marketing or transactional SMS. Opting out of SMS does not affect email or phone communications, and it does not cancel any scheduled appointment — please contact us directly if you also need to reschedule or cancel.

10.6 How to get help (HELP). Reply HELP to any Vita Health 365 SMS to receive contact information for support. You can also email hello@vitahealth365.com or call our office for assistance.

10.7 Re-subscribing. If you previously opted out and wish to receive Vita Health 365 SMS again, reply START or UNSTOP to a previous Vita Health 365 number, or contact us in writing. You may also re-enter your mobile number on any new booking form, which will be treated as a fresh, affirmative opt-in.

10.8 Carrier disclaimers. Wireless carriers (AT&T, T-Mobile, Verizon, US Cellular, and others) are not liable for delayed or undelivered messages. Message delivery is provided on a best-effort basis. Vita Health 365 is not responsible for messages that fail to deliver due to carrier outages, an out-of-service number, an inactive plan, or a number that has been ported or reassigned.

10.9 No sharing of phone numbers for third-party marketing. Vita Health 365 will not sell, rent, lease, or otherwise share your mobile number, opt-in status, or SMS message content with any third party for their independent marketing purposes. Phone numbers and SMS content are shared only with our messaging-platform vendor (Twilio, Inc.) acting as our service provider under contract, and only to the extent necessary to deliver messages you have consented to receive.

10.10 Eligible numbers. Our SMS program supports U.S. mobile numbers. We do not knowingly send SMS to numbers we know to be landlines, VoIP-only, or assigned to subscribers under 18. If you change or release your mobile number, please update your account at /account/lookup or notify us; we are not liable for messages sent to a previously valid number that has since been reassigned.

10.11 Recordkeeping. We maintain records of when, how, and through which form your SMS opt-in was captured (URL, timestamp, IP, and the specific consent language presented), as well as a log of any STOP / HELP / START replies, for as long as required by applicable law (typically a minimum of 4 years).

11. Changes

We may update this Policy. Material changes will be posted at least 14 days in advance. The Effective Date reflects the latest version.

12. Contact

Privacy: hello@vitahealth365.com
HIPAA Compliance: hello@vitahealth365.com
Mailing: Vita Health 365, 2064 Marengo St, Suite 600, Los Angeles, CA 90033